gladwell has done it again, i went to the bookstore to buy the millionaire messenger book and blink just caught my eye. in fact it was one of those moments where i knew i was not leaving that bookstore without blink!

blink is an extensive look into the psychology of why and how we make snap judgments, and just useful they are (and aren’t).  the case studies are fascinating and eye-opening as to how our life of experiences and social proof can be seen in our snap judgments no matter how hard we try to hide them.

does the book have a place in business?  absolutely, making snap judgments in a business is crucial and understanding where they come from can give great insight in to how much to listen to them and when to doubt them.  another fantastic read, not short but well worth the time.